Council Advertising Network (CAN)
Digital Advertising Platform
Council Advertising Network (CAN) connects local authorities, central government, and public sector organisations with advertisers through a trusted digital platform. Since Synergi Tech was founded over 13 years ago, we have been CAN's sole technical partner, providing end-to-end development, hosting, and ongoing support.
"With a track record of 100% uptime and continuous innovation, Synergi Tech has enabled CAN to grow and maintain its position as the UK's leading public sector advertising network."
From the outset, CAN required a trusted technical partner to build and maintain its bespoke advertising platform, enterprise-grade reliability and security in line with public sector standards, the ability to scale seamlessly as the network grew across multiple sectors and organisations, and ongoing technical support and development to ensure the platform evolved with industry changes. The platform needed to handle millions of ad impressions across hundreds of public sector websites while maintaining absolute reliability and security compliance.
Synergi Tech became CAN's exclusive technical provider, responsible for the architecture, development, and support of their bespoke platform. Over more than a decade, we have designed and maintained a resilient infrastructure capable of handling millions of ad impressions across hundreds of public sector websites, ensured 100% uptime over 13 years - a track record that is almost unmatched in the sector, delivered continuous development, integrating new features and enhancements as the advertising and publishing landscapes have evolved, and provided hands-on support to ensure the platform remains secure, compliant, and fit for purpose in an ever-changing digital environment.
Implementation & Development
How we brought the solution to life
The platform has evolved to support a diverse range of websites, from council services and tourism boards to national consumer-facing campaigns, all while maintaining unprecedented 100% uptime. The infrastructure scales seamlessly with CAN's growth across multiple sectors and organisations.
Results & Impact
Measurable outcomes that drive business success
100% uptime maintained over 13+ years of operation
Millions of ad impressions delivered across hundreds of public sector websites
Grown into the UK's leading public sector digital advertising network
Seamless scaling with network growth across multiple sectors
Absolute confidence among councils, government departments, and advertisers
Business Impact
Long-term value and transformation
Through this long-term partnership, CAN has grown into the UK's leading public sector digital advertising network, achieved over 13 years of uninterrupted service, benefited from a platform that has scaled seamlessly with their growth, and maintained strong trust and credibility by working with a partner that delivers consistently, year after year.
Ongoing Partnership
Continued collaboration and support
The partnership between CAN and Synergi Tech is a testament to the value of a long-term, trusted technical provider. With a track record of 100% uptime and continuous innovation, Synergi Tech has enabled CAN to grow and maintain its position as the UK's leading public sector advertising network. Together, we have delivered a platform that not only meets the highest standards of reliability but also continues to evolve, ensuring CAN remains at the forefront of digital advertising in the public sector.
Ready to Transform Your Business?
Let's discuss how we can help you achieve similar results with innovative technology solutions.